It is not every day that a piece of cloth, originally designed for coal mine workers, becomes the most commonly worn clothing in the world. Levi Strauss invented jeans and revolutionized fashion. We all know and have jeans but let’s find out some interesting facts about Levi Strauss.
Levi Strauss – The Inventor of The Famous Jeans
Few garments have accompanied as many generations worldwide as jeans. Whether man or woman, young or old, almost everyone has at least one pair of jeans in their closets. We owe the robust blue jeans which have blossomed from simple work trousers to real cult objects to Levi Strauss.
1. Levi Strauss (originally Lob Strauss) was born on February 26, 1829, to Jewish parents in Buttenheim in Germany. In 1847, after the death of his father, he emigrated to America with his mother and two sisters for an economic need. His two half-brothers had moved to America two years earlier and founded a textile trade in New York. Levi Strauss initially worked thereafter in immigration.
2. In 1853 Levi Strauss moved to San Francisco, where he founded his first textile wholesaler. His assortment was primarily aimed at the gold miners, who were then drawn to the west of America after the first gold discoveries.
3. In 1873, together with his business partner, tailor Jakob Davis, he developed robust denim trousers with rivets. This laid the foundation stone for the success story of blue jeans, which later conquered the world. He also sold bedding, purses, and handkerchiefs along with his famous Jeans.
4. The oldest and also the best known Levi Strauss jeans model is the Levi’s 501. It is a timeless classic that has a straight cut and a concealed button placket. Jeans made Levi Strauss a rich man.
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5. Levi himself had no children, but his nephew inherited the company from him. The company is still mainly family-owned.
6. The ‘Levi Strauss & Co’ group still has its headquarters in San Francisco. The birthplace of Levi Strauss in Buttenheim is now a museum. In the Levi Strauss Museum, you can learn even more about the legendary jeans and their inventor.
7. The blue color of the jeans is because it was colored with tropical indigo leaves. The leaves also have the advantage that they have an anti-bacterial and fungicidal effect. This was a plus for the original work trousers for gold diggers.
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8. The saying makes blue which is a synonym for doing nothing probably comes from the time when jeans were dyed with indigo leaves. Because after dyeing the jeans, the pants had to dry in the sun for a while. Meanwhile, the dyers had time to take a break.
I bet you didn’t know these facts about Levi Strauss, did you?