Usually, the newly turned authors aren’t truly aware of what ‘Your Online Publicist’ does. They assume that we are publishers. In reality, publishers and publicists are two very different entities. ‘Your Online Publicist’ has been launched to address the critical issue of marketing and promotion of a book along with publishing. We pick it up from where it ends at Publisher’s end and sometimes even before that.
Book Publicist vs Book Publisher
Authors often misunderstand book publicists with book publishers. However, there’s a huge difference even as both belong in the literary industry. There is a line that separates both entities. A publicist is an individual/entity whose expertise lies in the field of marketing. It is a publisher’s duty, to edit and develop a book’s design, whereas a publicist develops marketing plans and programs. They are a team of marketers who research the various market segments and accordingly strategize the reach of the book to its target audience. The main purpose of publishers is the final development of an author’s books. They make sure that the book’s design matches the aesthetics. They make sure a strong command of language compels readers to purchase the book. Although some publishers help authors sell their books, successful and efficient book publicity is out of their ambit.
For an aspiring author, both hold importance. Investing judiciously in the service of these two entities enhances his chances to earn recognition on a global scale. Some authors avoid investing in book marketing but then the majority believe in the power of publicity and marketing. Your Online Publicist as an entity has established itself in the market to fill this void of Publisher + Publicist
So, what exactly does Your online publicist do?
We have devised a mechanism where we can help the authors at every stage of the book publishing and marketing process. Be it editing, proofreading, cover design, or publishing; ‘Your online Publicist’s’ team of professionals makes sure that every step is completed with utmost perfection. We don’t leave our authors with just a published book; rather we make sure that our team helps in spreading the word about the book with the help of Social media campaigns, radio interviews, etc. Attaining market visibility and access is a challenge that often discourages authors. Due to the lack of word of mouth and slow pace of the book, most authors quickly give up on their book’s potential. Oblivious to book publicists and unaware of their key skill in bringing the book to the larger world, their hard work and passion go to waste.
We, at Your Online Publicist, are the professionals responsible for maximizing the exposure of your book to an already segmented market. From a thorough analysis of a book, we develop marketing strategies. Transforming prospective readers into buyers requires less effort compared to reaching out to a relative stranger. Once sorted in the initial phase, a well-marketed book becomes accessible to the un-curated target readers.
If authors are keen to unlock the potential of their book, they need to know the functions of a publisher and a publicist. Mistaking one with the other makes it difficult for authors to reach their target audience. An investment in these literary practices guarantees a greater chance of affecting the readers’ lives. If the authors want to have a greater impact, these two literary entities’ services should be availed of
The Services Gamut of ‘Your Online Publicist’:
Online Publicity Campaigns:
Online Publicity is fast and they cover the integral inner audiences. The internet offers massive opportunities to everyone. Belief, opportunity, and visibility equate to sales you can obtain, on a larger scale.
Book Fairs & Exhibition:
While we are at, Your Online Publicist, connect you to your online audience; book fairs and book exhibitions are equally a great way to connect with readers and attract new audiences. As an author, you get exposure for your book as well as establish yourself as a brand. As a publicist, it is our job to increase the quantity you get to sell.
Radio Interviews:
We arrange radio interviews to get the message across to the target readers. For the author, it provides the opportunity to talk about the basic theme of his work, premises, and major plot points while keeping intact the intrigue.
Press Releases:
To create a resounding buzz and to have an impact on the reader, we also release well-curated, timely, and precise press notes. It is part of the 360-degree campaign that comes in handy in outreaching far-flung readers.
Video Reviews:
Most prospective readers find it more appealing and compelling if the reviewer of a book creates a video talking about it. It provides authenticity and the reader can gauge the sincerity just by listening to the book reviewer. We have the provision to review it on video and it has served us well in meeting our authors’ expectations.
Book Trailer Release:
A book trailer is a marketing ploy that convinces future readers whether what they are about to purchase and own is worth their time and money. It’s a new trend but fast catching up among the new-age authors. Our in-house team has done some incredible campaigns around it.
Website of the Author/Book:
For an author, we create his presence on the web. Be it a dedicated website on the particular book or about the author, we choose a best-case scenario and accordingly structure the proposition.
So, these are few key services provided by Your Online Publicist and apart from the above said services you can request for additional promotional services as per your need.
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