“Roses are red, violets are blue.
But why are most of the Ferraris in Red, I simply have no clue!”
To say that every brand is unique and in a bid to create its uniqueness or to add to its uniqueness, there’s always some element that marketers explore would be to state nothing else but a cliche.
It’s boring. It’s understood. Happens all the time.
But at the end of the day, what marketers and creative conceptualizers do to a brand in order to foment meaning and generate interest in a particular brand goes a long way in defining how that brand is perceived (or received).
On that note, it’s useful to remember that McDonald’s, even to this day, has its logo in full yellow. It’s the pronounced yellow and that ‘M’ in it that
stands out and has, in so many years. Likewise, one didn’t really have to use a slogan for the Apple brand. Just the central imagery with a piece of the fruit bitten off was perhaps enough for tens of millions to recognize the brand from anywhere. Not that much has changed since.
Take also the case of Cadbury, the famous chocolate brand that the world consumes every now and then. So implicit and beautifully interwoven was the purple colour in the logo of the company that even if you were to read some other phrase- and not Cadbury- but in the purple colour, you’d be tricked into reading that it is Cadbury, not something else.
The same is the case with Ferrari.
Ferrari still is- despite so many fast moving, super quick speedsters having emerged from different parts of the world such as Koenigsegg, Porsche, Bugatti- everyone’s definition of speed.
It’s done to the world of speed and the delight of driving a sports car what none have; it has fuelled the desire to go faster.
Ferrari has, ever since its conception and arrival on the roads (the first was the 1947 125 Sport), been the synonym of speed. It’s the sort of stuff that dreams are made of.
But what has stood out, over the course of several decades, is one pertinent question: why are most of the Ferraris in Red?
Just what is it about a red Ferrari? Why was the concept of having a red Ferrari so deeply etched in the first place?
And moreover, why do more and more people opt for a red Ferrari whenever they line up to acquire one?
Recently, there appeared some answers and insights, if one could call them that, on a news report published on Zee News network. Here’s what you ought to know:
In the early 1990s, about 85% of Ferraris had red liveries, the most renowned of which was the Rosso Corsa, which is widely regarded as the ultimate Ferrari colour. The red colour is still seen on the majority of Ferraris today. But what is the obsession with red?
Ferrari has always been associated with the colour red, with the Rossa Corsa being the most famous example. However, it is not just for aesthetic reasons why the colour is used so frequently. According to Scuderia, the association of red with Ferrari dates back to the early twentieth century, when race car rallies had rules requiring each team to paint their vehicle in the national colour. Green cars were painted in the United Kingdom, blue in France, and red in Italy. It is to be noted that red is also present in the Italian flag. Ferrari had to use red paint on the body of their race cars because they were an Italian firm. Enzo Ferrari, the company’s owner, had a deep passion for racing and regarded it as a way to fund the company.