Kashmir is the land of scenic beauty and even though the narrative has changed in recent years, it still is one of the most beautiful places on Earth.

There was a time when people used to say that Kashmir is the land of scenic beauty where you can find something beautiful in every direction. It was one of the most beautiful places on this planet, however, the narrative of this place has changed. We now identify Kashmir, more with militancy, protests, and anti-nationals than mesmerising hills, picturesque lakes, interesting culture and delicious food.

However, this new short by the Jammu and Kashmir Tourism Department, titles “The Warmest Place On Earth” would change certain things for you.

Kashmir: ‘The Warmest Place On Earth’: Watch The Video Here:

( Source: J&K Peoples Democratic Party )

This promotional film was released by J&K Chief Minister Mehbooba Mufti on 23rd September at Srinagar’s Tagore Hall. Mufti pronounced that her government is ready to launch an intensive promotional campaign on the J&K tourism, which has been harmed by the media, over the years.

With a beautiful storyline, showing how welcoming the people of Kashmir are and how much they care about their guests, this film will immediately make you want to visit Kashmir. Along with alluring visuals, the film also has soothing music from the roots of Kashmir and its culture.

Kashmir: ‘The Warmest Place On Earth’ has been directed by Amit Sharma and produced by Jaibeer Ahmad for J Walter Thompson.

25th September 2017
Jyotsna Amla