It is one of the world’s most largely visited and widely known expositions. It is also one of the most sought after exhibitions of modern innovation and creativity in the modern history of mankind, witnessing participation from no fewer than 192 countries from the whole wide world. There are events. There are global events. There are enormously popular expositions and then, there’s the Dubai Expo.
And now, with Firmenich from Switzerland participating in the world’s one-of-a-kind event, a premier vehicle to put forth the scale of boundless innovation across verticals, it appears that the global event will have a special ‘fragrance.’
Firstly, here’s what you need to know about Firmenich:
The world’s largest privately owned fragrance and taste company, Firmenich creates some of the finest tastes and fragrances to delight senses having been in operation since 1895.
A company that’s been existence for well over a century, Firmenich actually flavours our life not only through the mesmerising aura of great smells and essences but also nourishes our soul by providing amazing solutions in the realm of nutrition, sugar reduction and whatnot.
Frankly speaking, where the science of senses is concerned, that is where Firmenich stands head and shoulders above the rest.
Using only sustainable and renewable ingredients to create lasting fragrances unrestricted by time or occasion, Firmenich’s fragrances have changed lives, given beautiful meaning to relationships and helped create lasting memories.
And that is pretty much what shall continue to be the iconic organisation’s mantra for time immemorial. Lest it is forgotten, that the Geneva-based organisation is one of the prime jewels of Switzerland, an icon in the corporate sphere.
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That being said, this year’s focus from Firmenich has been on creating a one of a kind fragrance for the Dubai Expo 2020, where it wishes to create a lasting aura. So what are the key facets about Firmenich’s brand new exclusive offering in the world’s most popular exhibition event and what do the makers have to say about it?
The following information bytes are sourced from PR News Wire and it’s key to note-
As a Swiss company with a rich 126-year history, Firmenich is delighted to be the Swiss Pavilion’s fragrance partner in designing this multi-sensorial experience for visitors at the Expo,” says Ilaria Resta, President, Global Perfumery. “In line with the expo’s theme of ‘Connecting Minds, Creating the Future’, we will also be showcasing our industry-leading efforts towards Clean Fragrances in Conscious Perfumery.”
An active leader of sustainability efforts in the fragrance business, Firmenich was the first in the industry to develop a holistic fragrance sustainability measurement tool, EcoScent Compass™, that determines a fragrance’s sustainability footprint across three criteria: intrinsic green properties, environmental and social impact.
BREATHE IN was created with our CreateForGood™ Conscious Fragrance design process, and has an EcoScent Compass™ triple A, science-based, positive impact score across Renewability, Biodegradability, Green Chemistry, Carbon, Water and Social criteria. The scent combines responsibly and ethically sourced ingredients from its Naturals Together™ initiative, with ingredients from its Firgood™ collection – a brand new range of pure, 100% natural extracts obtained by a revolutionary, sustainable proprietary extraction technology. The fragrance is also vegan and 100% biodegradable.