Never before in mankind’s recent history has there been such mortal threat to the very tenet of human existence. Isn’t it? And remarkably so, not in the very recent history has the performance of Volvo SUV’s been so raved about in the media as what one notes in these current times.
Interesting developments and extending the dimension of peerless car design backed by safety are but very essential Volvo habits, aren’t they?
Not that Volvo would be perturbed by it at all, since for much of 2020 the news surrounding this powerhouse of Swedish luxury has been about the indomitable performance of its SUVs.
So chuffed, as the eloquent Brits mutter in common parlance, is Volvo at the moment that one look at its July sales figures suggests clearly that the SUVs are where the dominant action is.
Usually the space so garrulously dominated by SUVs that align luxury and a package of new-age utilities, there’s less being determined by the sedans and the mighty Volvo SUVs are at the cutting edge of driving sales and boosting car performance in the global sphere.
Nothing could be as succinct that understanding the July sales performances for a brand that has been put on the driver’s seat by the likes of the robustly-built XC 90s and XC 60s!
So much so that Volvo’s SUV’s have steered the brand so beautifully in such challenging times that the company recently recorded a growth rate no less than 14.2 percent.
Now if that’s not incredible than what is- it ought to be asked?
In the month of July alone, the brand commonly identified as the pinnacle of Scandinavian luxury and unmatched sophistication attained no fewer than 62, 291 units of sale.
The surge in growth in car units was accomplished when the brand understood it had sold far more units than in comparison to the last year in markets like the USA, Europe and China, which primarily drive the sales for the brand.
But this double-digit growth, absolutely worthy of being envied by those who are busy overcoming challenges primarily defined by dwindling of sales, has the SUV cars at the heart of the driving change.
Some statistics, picked purely for the purpose of this report from the market intelligence reports offer a gamut of data that explains the overall success:
in the first seven months, Volvo sold 332,253 cars, a decline of 16 percent compared with the same period last year. Consequently, overall sales declined by 24.1 percent year-on-year. In the European market, the company claimed that it sold 28,700 cars in July, up 12.5 percent compared to the same month last year.
Volvo car sales in US in July continued to grow year-on-year during the month and reached 9,697 cars, up 10.3 per cent compared with the same month last year. In the first seven months, US sales declined by 10.1 per cent to 52,952 cars, compared with the same period last year, per the company statement. In China, car sales reached 14,410 cars, up 14.0 per cent compared with July last year. In the first seven months of the year, sales declined by 0.3 per cent, compared with the same period in 2019.
Of course, that’s not all. An encouraging factor, in markets outside of India, is the presence of the brand’s line-up of chargeable models, which include- a fully-electric as well as a hybrid plug-in powertrains.