The recruitment process in the police force is one of the most excruciating courses that the authorities have to go through. While the story is distinct for different police forces of different countries, there’s one thing which is usually the same with every police force out there, and that is how hard it is to attract new and young talent.
In order to do so, various police forces around the world try to do their best to do something different and spread it like wildfire on social media, however, very few actually find success in it. New Zealand police force has definitely found that success with their new recruitment video which is going insanely viral on social media. The video is perfect to apprehend the attention of millennials who have grown up with the constant urge of looking cool for the world.
The two-and-a-half-minute video featuring a uniformed police cat and some questionable dance moves – soared to dizzying social media heights. Its special brand of humour is what struck a chord with the kiwis and has also dubbed the video an international success among people from all over the world.
The video, since a week of its release, has reached some 14 million people on social media with almost 2000 new applications for the positions. The police usually received some 520 applications in a month, prior to this video.
Watch The Video Here:
This New Zealand police recruitment video has some 70 real cops, the police band, police cats, helicopters and a diverse set of cops. From Police Commissioner Mike Bush all the way down to one of the newest recruits, Zion Leaupepe, everyone in the team did their best to catch the attention of new recruitees. However, not even in their wildest dreams would they have dreamt of this level success.
Police Commissioner Mike Bush told stuff.co that there was an 800 percent increase in traffic to the “New Cops” website in the first 24 hours of the release of the video.
The police force is collectively trying their best to make New Zealand, the safest country in the world. In totality, the crime rate in New Zealand is not so bad. In the 2014 calendar year, just over 350,000 crimes were reported to police for a national population of 4.51 million, giving a national rate of 777 crimes per 10,000 population.