It was a feature last used in 2014, then got abandoned without one knowing when might it be seen again on a platform that could be called the world’s most used- if not the best- social media portal: Facebook. And now, well over half a decade back in time, the Mark Zuckerberg-led Facebook is bringing back that very feature that enabled greater interaction and seamless connectivity between people, who in many cases were separated by millions of miles.
So what’s exactly the new reversal of tide at Facebook and how can it engender greater communication across countries?
By bringing back voice and video communication, Facebook is making inroads toward that very feature, which in the past endeared it to hundreds of thousands around the world.
Not found anymore on the main app, the twin features- video and voice calling- had since been moved over to the Messenger app. Now, as one notes, the two shall, once again, be found on the main Facebook app.
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That being said, in order to understand more details about the stunning reversal of fortunes for the two massively important features, one is advised to take cognisance of what HT’s Tech section had to note about the massive development:
Facebook has announced that it is bringing voice and video calling back to the main mobile app. These features had been removed from the main mobile app in 2014 and have been absent since. Facebook had moved voice and video calling from the main app to the Messenger app. As per a Bloomberg report, the voice and video calling feature on the main app is accessible to some people already which indicates that the transition is in progress.
This decision to retool the main app with voice and video calling features comes at the heels of an amended antitrust complaint filed against Facebook on Thursday by the US Federal Trade Commission. This complaint might force Facebook to “spin off” its Whatsapp and Instagram apps. “You’re going to start to see quite a bit more of this over time,” Connor Hayes, director of product management at Messenger, told Bloomberg, describing Facebook’s push to consolidate more of its services and apps.
To move further, it’s key to note that for one to make use of the full-feature messaging, audio as well as the video calling experience, it’s still better to migrate to Messenger, which makes it possible to enjoy a seamless interface between the two.
This, still, would sound a tad bit confusing to those who would do well to note that Facebook had previously removed both features in order to push more and more people toward downloading the Messenger app.
And let’s face facts, there may not be many who use Twitter today but hardly anyone who does not make use of Facebook’s Messenger app who’s on social media. Isn’t it?