Social media has risen above the context of making people come together and now almost entirely functions in the context of business, at least a large part of Instagram does. Millions of people have started their business and blogging through Instagram and they continue to make millions of dollars every year by luring in big advertisers through their follower count. Who would have thought about it in the past?

And the opportunities of making bucks from Instagram is not just limited to celebrities and already famous people, Instagram has birthed models and bloggers and other interesting personalities and made them famous on the platform. This gives the advertisers a whole new range to reach their potential buyers and users.

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Now the Facebook-owned Instagram has decided to add the in-app payment option through which the entire equation gets easier to handle. This payment feature is currently live for few users in the US and UK, and one can find this feature by going to their profile settings, it’s under those settings titled “payments settings.”

instagram shoppable
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Just a few months back, Instagram added the “shoppable tags” on their platform and this integration makes it easy to tag and shop products directly from one’s Instagram posts. “As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they love,” Instagram said in a blog post celebrating reaching 25 million listed business last year. “In fact, over 80 percent of accounts on Instagram follow a business, while 200 million Instagrammers actively visit the profile of a business every day As a result, the Instagram community is helping spur small business growth in big ways”.

This indeed would be very helpful for both the users and the advertisers to make their products reach to their audience, and let them buy the products that they like without much fuss.

Snapchat recently introduced its “Shoppable AR” to its platform. This feature allows advertisers to sell products directly through their sponsored lenses.

Jyotsna Amla

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