You don’t necessarily have to be a marketing guru to attract and retain customers for your business. You just need to apply the right marketing strategies. And that goes for both rookie and expert entrepreneurs. Both of them need to adopt specific marketing techniques to increase their customer base.
Marketing Techniques: Digital and Traditional
The marketing techniques being used online are completely different from the traditional ones.
From having telephonic conversations to showing commercial ads on TVs and billboards, much has changed in the way how brands reach out to their customers. The online/digital marketing techniques include social media, email, blog content, pay-per-click, affiliate marketing, etc. Basically, it includes anything that can be done on the internet to reach out to customers to inform them about your products or services.
Consider AT&T as a good option. It is one of the largest and most popular internet services in the US. And it is mainly possible due to their marketing techniques of attracting consumers. Along with providing the AT&T customer service number for communication, it also offers live chat, social media platforms, forums, etc. that consumers can use to reach out to them. Hence, customers prefer sticking with brands that provide them comfort and convenience.
Growing Your Customer Base
While it is important to make all mediums of communication available to your customers, the tricky part is to keep them coming back for more. This is crucial for your brand as it enables the continuous flow of sales and revenue for your brand. Following are some of the tips that you can try for growing your customer base;
Identify the Brand’s Purpose
Familiarize yourself with who your target customers are and how your products or services can benefit them. Understanding your brand’s goals will allow you to personalize your strategies to suit the needs of your customers. Moving ahead, you can start to build trust and relationships with potential customers.
Improve Customer Service Experience
This one study has revealed that 91% of the customers are willing to make another purchase if they have a good customer experience with a brand. This just goes to show how important it is to work on improving your customer service team. Your customer service team needs to have all basic knowledge about the brand, should be able to resolve customer complaints, and also respond to their requests on time. Just make sure customers leave happy or satisfied after interacting with your customer service team.
Also Read: Why Is Marketing Important?
Go for Content Marketing
Writing content and posting them online is also one effective way of building a loyal relationship with your customers. Using this strategy, your brand can educate the readers about your products or services. You can post content using blogs, guest posts, podcasts, infographics, webinars, etc. The ROI i.e. return on investment from using this strategy will be worth it since you end up spending much less on this technique.
Take Advantage of Social Media Platforms
Your customers are all hanging out on various social media platforms. Figure out where you can find a large following and set up camp. You can gain followers on your social media platforms by educating social media users about your products and services. You can also encourage them to share your posts with other users. If the customers are satisfied, they are definitely willing to recommend your brand to their friends and families.
Also, posting content consistently on social media platforms allows you to reach a wide variety of customers and build connections with them.
Gather Customer Feedback
Would you prefer to receive comments about what kind of job your marketing team is doing? Or how do the customers feel about your products or services? That is what customer feedback is for. Receiving positive feedback from your customers will let you know what strategy is working out, and then you can use the same strategy to attract more customers. On the other hand, negative feedback will guide you about what you need to do to change your tactic since it isn’t working out.
While all the above strategies work for online marketing, the traditional method of marketing is still also an effective way to increase your customer base. You can use strategies such as making flyers, direct mail, customer financing (providing installments in payment), etc. to attract customers to your brand. All products and services are not just online now, and neither are the customers. Hence, you can also grow your customer base through offline marketing, if you know how to implement it well.
You need customers to keep your business going. How you improve the customer base is an issue that all businesses are dealing with. But as long as you have a proper strategy in place, that is customer-centric, your brand is sure to experience growth in its customer base.