ICC Champions Trophy 2017 is just around the corner and Cricket being a religion in India, it is going to be one hell of a tournament for everyone including the fans and the eight selected teams. However, when it comes to any ICC tournament, it’s the India vs Pakistan match that takes the hype to another level. People from both nations watch this clash with an incomparable passion that has never been seen in any of the fixtures or even any other sport.

Well, the date is fixed, the match is scheduled and India-Pakistan is going to hit our TV screens on 6th June. Star Sports, the official broadcast partner of ICC Champions Trophy 2017 is back with another ad campaign named #SabseBadaMoh. It is expected to recreate the magic created by the ‘Mauka Mauka’ Campaign that became viral during the ICC World Cup 2015 and by the looks of it, it clearly interprets the emotions that are entangled with every India vs Pakistan clash.

The concept seems to the visual adaptation of ‘The Monk Who Sold His Ferrari’ despite the fact that there is a Porsche 911 in the backdrop. Set in Ladakh, the advertisement starts with a monk reading a newspaper story about a businessman who has decided to let go of all his worldly possessions to find peace. From his treasured belongings like a luxury Yacht, the Porsche 911 to the company he has touched the skies of success with, he decides to leave all this behind but the moment he sits for shaving-off his head, he comes to know about the India vs Pakistan clash on the 4th of July.

Next what we saw was the man running from the monastery to catch the India-Pakistan action as one just cannot afford to miss the action between these arch rivals. “Yeh moh kabhi nahi chhutega”

Watch the ICC Champions Trophy 2017 advertisement here

The Champions Trophy is scheduled for a kick-off from June 1 and the hosts England will take on Bangladesh in the opening match in London. India will be defending the title in ICC Champions Trophy 2017 as they defeated England in the 2013 edition by 5 runs under MS Dhoni’s captaincy.

This year, Virat Kohli will be leading the Indian side, which is also his first ever major tournament after a marvelous home season, the expectations are really high from the defending Champions.