Virat Kohli Beats Lionel Messi, Novak Djokovic to Become Third ‘Most Marketable Player’

Virat Kohli is on a spree of winning everything and everywhere. The cricketer is not only in his top form in the ongoing IPL but also breaking records like never before. The latest achievement that this Indian Batsman won is the Sports Pro’s third Most Marketable Sportsperson in the world.

In the latest survey by this British Magazine Virat Kohli is ahead of many global superstars like Barcelona’s five-time Ballon d’Or winner Lionel Messi and Tennis Top Ranked Player Novak Djokovic.

Indian Test captain is currently leading Royal Challengers Bangalore in the ongoing Twenty20 Indian Premier League and is also ranked behind NBA’s ‘Most Valuable Player‘ Stephen Curry and Juventus’ French international Paul Pogba.

The right-handed batsman is playing possibly the best cricket of his life in the IPL season 9 and will lead Royal Challengers Bangalore in their second IPL final on the coming Sunday.

The Indian Tennis star Sania Mirza is also in the top 50 list.

The criteria of ranking athletes from across the world is marketing potential over a three-year period from this summer, according to SportsPro. For this, they do extensive research on the business of sports.

The  assessed components are value for money, home market, charisma, age, crossover appeal and willingness to be marketed.

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27 May 2016
Avni S.Singh