McDonald’s Flips Its M To W For Women’s Day & People Have Mixed Reactions To It

In the wake of Women’s Day celebration around the world, brands come out with the most bizarre, amazing, uncalled for and obnoxious campaigns to put their best foot forward in the market. A majority of brands and companies often do this to create a facade about themselves, in the market,

While are welcomed with open arms from the consumers, others often receive a ton of backlash for the same idea. And, then, there are some who receive mixed reactions and they are always the most interesting one.

One of such is McDonald’s new campaign for women’s day in which they decided to flip their golden arches upside down for a day at their Lynwood, California location, along with their social-media display pictures. The fast-food chain has officially flipped its M for a W and this isn’t a prank or a mistake but rather a true campaign.

The flipping of golden arches are done in “celebration of women everywhere”, said a McDonald’s spokesperson to Business Insider.

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s Chief Diversity Officer Wendy Lewis said in a statement. She added,”From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we’re committed to their success.”

However, this is not just the interesting news, it’s the reaction that the tactics are receiving. While some loved the idea and congratulated the chain for their step, some have come forward to publically the chain out for their dual standards. One Twitter user, Nate Lerner tweeted, “Hey @McDonalds, maybe instead of a cheap PR stunt where you make the M a W to “support” women, you do something real — like paying your workers a living wage.”

Here are various other reactions to the story.

McDonald’s is not the only brand who’s going all out with their campaign. Johnny Walker recently introduced a female version of their popular logo and named it, “Jane Walker”, whereas, brands like Old Navy and Barbie have debuted special products to honor the day.

Jyotsna Amla