An advertisement is the best way to market a product in the minds of consumers, it’s important for an ad to be creative in order to create an impact on a person’s mind. However, advertisements have somehow taken a much more obnoxious route in our lives. We are constantly fed on the idea of how objectification, moronic jingles and useless controversies are the best forms of and for advertisement.
A well-planned advertisement is much more than just a jingle and a female with unrealistic body image, it’s a concoction of creativity and a strong message which not only markets a product but an idea. It has a lasting effect on a consumer’s mind and remains in their memory for far too long. Advertisements are a great platform to get people’s attention on social issues and problems that this world is suffering from and they should be used in an optimum way to achieve something beneficial.
These are some of the most creatively amazing advertisements, while some are on social issues, some are for commercial products, but they are designed in a beautiful and thought to provoke way. They touch the consumer emotionally and question the society, and that’s what a good advertisement should do.
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image source: boredpanda.com#2
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3 Jan 2017
Jyotsna Amla
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