Is It Advantage Maruti In The Post Lockdown World? And How So?

Not every sector, truth be told, has felt buoyed by a sense of recovery in India that’s slowly trying to get back on its feet. Surely, even with the lockdown’s pressure and amid absolute stoppage of businesses, there were sectors like food delivery businesses and not to mention, healthcare businesses that were functioning really well.

But as companies try to find a way to get back up again, there are few places that are as buzzing with opportunities in this post-lockdown reality as the automobile sector. In India, it’s a usual space marked by incessant competition and new arrivals.

But it’s often the old guards that know a way to rise and shine. And where one talks of the auto sphere right now, then probably nothing makes more sense than immediately arriving to what Maruti Suzuki is experiencing.

For where it stands, then spurred by a need to deliver cars especially in the tier-two cities and towns and so and so forth, it doesn’t seem as if Maruti Suzuki would want to complain much.

So what exactly has happened that is giving Maruti Suzuki the newfound rush of sorts?

For starters, at a time where much of Maruti Suzuki’s competitors are still climbing out of the well of inactivity (thanks to the lockdown), there we have the dependable stable having already resumed its operations at the Haryana and Gujarat facility.

This can be further attributed by the commencement of business in a phased manner, the wheels having been set in motion over the course of the last few weeks.

What’s more?

Is there any other positive that’s led Maruti Suzuki to breathe the air of respite?

Data available with the noted Hindustan Times suggested that come July and Maruti Suzuki would be able to begin daily scale operations to an extent that it can readily roll out no fewer than 100,000 units of vehicles each month.

That’s a serious number- right?

However, the reason to go on the accelerator mode stems from a very interesting factor. Apparently, there seems to be newfound demand for smaller cars. And when one actually thinks of Maruti Suzuki, then there’s a quintessential comfort of knowing that this is a brand to whom producing smaller cars comes as a natural.

Given the continued successes of brands like the Alto, Zen (although, in the past), Maruti 800, then it may not even be incorrect to state that producing dependable small-sized cars for the long run is almost second nature to a brand that’s truly a household name in India.

There may be many still who may not have heard of Lamborghini or may not be able to separate an Audi A6 from the BMW 5 series- so to speak- but chances are, almost anyone can point to and speak at random about a Maruti car.

Such has been the tremendous sense of association with a car that’s incessantly Indian- friendly, dependable.

Suggested Read: Have Honda Cars Resumed Their Operations In India?

Adding more on the important development from the stable of Maruti Suzuki, this is what HT.com had to share-

What could possibly help Maruti Suzuki in its path towards recovery is the expected rise in demand for smaller vehicles. The company’s core strength lies in the popularity that its cars in this segment enjoy with the likes of Alto, S-Presso, WagonR, Celerio and even Swift being hot sellers.